RICK STARICK, CReative Director/director of photography

After a knee and shoulder injury put Rick's former snowboarding career to end, Rick followed his love of photography to begin his new career. Rick attended the Fashion Institute of Technology in New York, graduating with a degree in Film and Photography. Fast forward eight years later, Rick now finds himself working with top athletes in action sports, boxing, basketball, and football, along with top musical talents and influencers across multiple industries. His drive to deliver innovative, creative content led him to establish NYLAC, INC. in 2015. 


AARON KIM, Chief operating officer

Native to the Southern California coast, Aaron Kim grew up searching for Animal Chin and chasing adrenaline during the birth of the X Games generation as an avid surfer and skateboarder. After graduating from the University of California, San Diego, Aaron founded the web development company NewSwell Studios and spent the next 14 years in the digital & social marketing landscape. With the ocean incessantly calling, he returned back to his love of surf, serving as the VP of Marketing at Matuse, Inc. and Marketing Director at Bing Surfboards. After years of brand/campaign development and management, product development, and eCommerce web development, Aaron joined forces with Rick Starick in March of 2015 to create and successfully launch NYLAC, INC.



Industrial Digital — Newport Beach, CA.

Gage Hingeley Film & Photography  — San Diego, CA.

Soren Heil Photography — San Diego, CA.



Sid Shaw - Senior Director, IOT at NXP Semiconductors. San Francisco, CA.

Rick Starick - Owner and Creative Director at NYLAC, INC.

Aaron Kim - Owner and COO at NYLAC, INC.



NYLAC, Inc. was legally created as a CA S-Corp in March of 2015 in Santa Monica, CA. NYLAC currently operates out of Manhattan Beach, CA and has deep roots and partners in New York, NY. NYLAC services every major market in the US and has capabilities internationally as well. NYLAC is an acronym for NEW YORK | LOS ANGELES | CREATIVE.