SPACE JAM 20 YEAR ANNIVERSARY was held concurrently in LA and NY. The Warner Bros Stage 18 was rebuilt to give fans, athletes, celebs and influencers a modern experience in the original location for the Space Jam basketball court. NY kicked off 5 different activations throughout the city including  a street disruption takeover with top hip-hop performances for the Jordan community. Thousands experienced the celebration creating a major viral buzz on both coasts.